[fusion_builder_container admin_label="Identyfikajca Wizualna HEADER" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="#f2f2f2" background_image="https://produktfinalny.pl/wp-content/uploads/2017/12/oferta-header-bottom-identyfikacja-wizualna-v2.jpg" background_position="center top" background_repeat="repeat-x" fade="no" background_parallax="up" enable_mobile="no" parallax_speed="0.2" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="0" padding_top="50" padding_right="" padding_bottom="50" padding_left="" admin_toggled="yes"][fusion_builder_row][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="slide" animation_direction="left" animation_speed="0.5" animation_offset="" last="no"][fusion_text]

IDENTYFIKACJA
WIZUALNA

[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="50" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="3_5" layout="3_5" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="5%" padding_bottom="" padding_left="5%" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]

Identyfikacja wizualna to sposób prezentowania swojej firmy w postaci określonego wizerunku.

Identyfikacja wizualna powinna być wynikiem opracowanej strategii działania i komunikacji wizualnej, które powstają na bazie filozofii firmy i jej wizji. Logo, wizytówka, strona www – każde z nich pełni ważną funkcję i powinno być właściwie opracowane i zaprojektowane.

[/fusion_text][fusion_button link="#strony-wiecej" title="" target="_self" link_attributes="" alignment="right" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="custom" button_gradient_top_color="rgba(0,0,0,0)" button_gradient_bottom_color="rgba(0,0,0,0)" button_gradient_top_color_hover="#000000" button_gradient_bottom_color_hover="#000000" accent_color="#000000" accent_hover_color="#f2f2f2" type="flat" bevel_color="" border_width="2" size="medium" stretch="no" shape="round" icon="fa-forward" icon_position="left" icon_divider="no" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]WIĘCEJ[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" admin_toggled="yes" admin_label="Section Separator"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_menu_anchor name="strony-wiecej" class="" /][fusion_section_separator divider_type="slant" divider_position="left" divider_candy="top" icon="" icon_color="" bordersize="" bordercolor="" backgroundcolor="#f2f2f2" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="Identyfikacja O CZYM NALEZY PAMIETAC" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="yes" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="right bottom" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="50" padding_top="0" padding_right="" padding_bottom="0" padding_left="" admin_toggled="yes"][fusion_builder_row][fusion_builder_column type="1_2" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="50px" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]

O CZYM NALEŻY
PAMIĘTAĆ

[/fusion_text][fusion_separator style_type="single solid" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="20px" bottom_margin="50px" border_size="1" icon="" icon_circle="" icon_circle_color="" width="50%" alignment="left" /][fusion_text]

Pierwsze wrażenie klienta o Twojej firmie może zaważyć na dalszym zainteresowaniu.

Wygląd wizualny to najwcześniejszy element z  jakim użytkownicy mają styczność w sieci. Czy to  strona internetowa, przypadkowo zobaczona reklama lub wiadomość mailingowa. Warto zatem zachować spójność między nimi.

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Na każdym etapie kontaktu, klient powinien odbierać Twoją firmę w jednoznaczny sposób.

Naszym zadaniem jest zbudowanie od podstaw solidnej identyfikacji wizualnej - spójnej, niepowtarzalnej, dopasowanej do profilu działalności firmy. Jest to bardzo ważne w budowaniu odpowiedniego wizerunku Twojej firmy na rynku.

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Nie chcesz być kolejną nic nie znaczącą nazwą na długiej liście pośród konkurencji?

Zadbaj o wyrazistą identyfikację wizualną Twojej firmy!

[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_4" layout="1_4" spacing="" center_content="yes" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_button link="https://produktfinalny.pl/kontakt/#szybka_wycena" title="" target="_self" link_attributes="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="custom" button_gradient_top_color="rgba(58,0,0,0.2)" button_gradient_bottom_color="rgba(100,0,0,0.1)" button_gradient_top_color_hover="rgba(255,255,255,0.26)" button_gradient_bottom_color_hover="rgba(255,0,0,0.2)" accent_color="#ffffff" accent_hover_color="#ffffff" type="flat" bevel_color="" border_width="2" size="xlarge" stretch="yes" shape="round" icon="" icon_position="left" icon_divider="no" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]BEZPŁATNA WYCENA[/fusion_button][fusion_text]

To nic nie kosztuje!

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IDENTYFIKACJA WIZUALNA
NIEZBĘDNE ELEMENTY

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Nazwa i Slogan

Slogan firmowy to krótki przekaz, motto wyrażające postawę firmy wobec otoczenia.

Zazwyczaj występuje w towarzystwie logo. Nazwa, logo i slogan mogą stworzyć zgrane trio, które z powodzeniem wystąpi przed Twoimi klientami. Tworząc slogan firmowy masz wiele konwencji do wyboru. Możesz odwołać się do tradycji i historii, albo do wartości i zasad. Twój slogan może obiecywać, wyjaśniać lub mówić kim jesteście i na czym się znacie. Możliwości jest wiele - sztuką jest dokonanie właściwego wyboru.

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Logo

Logo firmy jest jed­nym z naj­waż­niej­szych aspek­tów iden­ty­fi­ka­cji wizu­al­nej biz­nesu. 

By zwięk­szyć napływ inte­re­sów poprzez przy­cią­gnię­cie uwagi klien­tów, logo musi być dobrze zapro­jek­to­wane i przy­cią­ga­jące wzrok. Wielu wła­ści­cieli firm nie doce­nia wagi logo biz­ne­so­wego i nie zama­wia porząd­nego pro­jektu dla swo­jej firmy.

[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="0" center_content="yes" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="#ffffff" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="5%" padding_right="5%" padding_bottom="5%" padding_left="5%" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="1884" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://produktfinalny.pl/wp-content/uploads/2017/12/oferta-sklepy-ikony-ksiega-znaku.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="2_3" layout="2_3" spacing="0" center_content="yes" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="#ffffff" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="5%" padding_right="5%" padding_bottom="5%" padding_left="5%" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]

Księga Identyfikacji Wizualnej

Podstawowa Księga Znaku to standaryzacja logo - opis budowy logo i przykłady jak należy znak stosować dla prawidłowego używania.

Księga identyfikacji zawiera bardziej szczegółowe opracowania oraz konkretne projekty realizacyjne z użyciem logo i logotypu (WWW, samochody, reklama zewnętrzna itp). Zasad w niej zawartych powinno się bezwzględnie przestrzegać dla dobra i jednorodnego wizerunku firmy.

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Wizytówki, papier firmowy

W dzisiejszych czasach wizytówka nie jest tylko prostokątnym kartonikiem z danymi kontaktowymi. Profesjonalnie wykonana wizytówka i papier firmowy pomagają w tworzeniu wizerunku - zarówno firmy jak i osoby.

Przygotowując projekty stawiamy przede wszystkim na zachowanie spójności między grafiką i tekstem - unikamy przeładowania grafiką, stosujemy czytelne i gustowne czcionki, które nawiązują do specyfiki branży klienta. Zawsze zachowujemy stosowne marginesy oraz interlinie co poprawia czytelność projektu.

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Strona WWW

Szata graficzna strony internetowa powinna być dopasowana do grupy docelowej Twojej firmy.

Wygląd i jakość Twojej strony internetowej powinien być także spójny z całością kreacji wizerunku. Można nawet powiedzieć, że identyfikacja wizualna powinna być spójna z stroną internetową, skoro w tych czasach jest ona chyba najważniejszym kanałem kontaktu z klientami.

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Identyfikacja Wizualna - Etapy współpracy

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PRZYKŁADOWE REALIZACJE

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