Pozycjonowanie stron internetowych

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POZYCJONOWANIE
STRON INTERNETOWYCH

[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="50" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="3_5" layout="3_5" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="5%" padding_bottom="" padding_left="5%" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]

Pozycjonowanie stron internetowych jest obecnie najbardziej rozwijającą się formą reklamy w Internecie.

Zaprojektowanie i wdrożenie strony internetowej to tylko pierwszy krok w promocji Twojej firmy. Nawet najlepiej zaprojektowana, funkcjonalna strona nie spełni swojego zadania jeśli nikt nie będzie jej odwiedzał. Faktem jest że ponad 90% internautów wyszukując daną usługę lub produkt w sieci przegląda tylko pierwszą stronę wyszukiwarki. Zatem konkurencja pomiędzy firmami jest ogromna a miejsc tylko dla 10 najlepszych.

Optymalizacja strony www powinna być przeprowadzona już na etapie jej projektowania. Zoptymalizowana strona internetowa powinna czytelnie przekazywać informacje, być łatwa w obsłudze i przede wszystkim musi mieć jasno określony cel, do zrealizowania którego powinny prowadzić użytkownika nawigacja główna jak i pomocnicza oraz seria odpowiednio umieszczonych "Wezwań do Działania" (ang. CTA - Call To Action).

[/fusion_text][fusion_button link="#wiecej_seo" title="" target="_self" link_attributes="" alignment="right" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="custom" button_gradient_top_color="rgba(0,0,0,0)" button_gradient_bottom_color="rgba(0,0,0,0)" button_gradient_top_color_hover="#000000" button_gradient_bottom_color_hover="#000000" accent_color="#000000" accent_hover_color="#f2f2f2" type="flat" bevel_color="" border_width="2" size="large" stretch="no" shape="round" icon="fa-check" icon_position="left" icon_divider="no" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]ZALETY I KORZYŚCI POZYCJONOWANIA[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="Pozycjonowanie SEO HEADER MOBILE" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility" class="" id="" background_color="#f2f2f2" background_image="https://produktfinalny.pl/wp-content/uploads/2017/11/oferta-header-bottom-seo-v4.jpg" background_position="center top" background_repeat="repeat-x" fade="no" background_parallax="up" enable_mobile="no" parallax_speed="0.2" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="5" margin_bottom="0" padding_top="50" padding_right="" padding_bottom="50" padding_left="" admin_toggled="yes"][fusion_builder_row][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="slide" animation_direction="left" animation_speed="0.5" animation_offset="" last="no"][fusion_text]

POZYCJONOWANIE
STRON INTERNETOWYCH

[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="50" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="3_5" layout="3_5" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="5%" padding_bottom="" padding_left="5%" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]

Pozycjonowanie strony www jest obecnie najbardziej rozwijającą się formą reklamy w Internecie.

Zaprojektowanie i wdrożenie strony internetowej to tylko pierwszy krok w promocji Twojej firmy. Nawet najlepiej zaprojektowana, funkcjonalna strona nie spełni swojego zadania jeśli nikt nie będzie jej odwiedzał. Faktem jest że ponad 90% internautów wyszukując daną usługę lub produkt w sieci przegląda tylko pierwszą stronę wyszukiwarki. Zatem konkurencja pomiędzy firmami jest ogromna a miejsc tylko dla 10 najlepszych.

Optymalizacja strony internetowej powinna być przeprowadzona już na etapie jej projektowania. Zoptymalizowana strona internetowa powinna czytelnie przekazywać informacje, być łatwa w obsłudze i przede wszystkim musi mieć jasno określony cel, do zrealizowania którego powinny prowadzić użytkownika nawigacja główna jak i pomocnicza oraz seria odpowiednio umieszczonych "Wezwań do Działania" (ang. CTA - Call To Action).

[/fusion_text][fusion_button link="#wiecej_seo" title="" target="_self" link_attributes="" alignment="right" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="custom" button_gradient_top_color="rgba(0,0,0,0)" button_gradient_bottom_color="rgba(0,0,0,0)" button_gradient_top_color_hover="#000000" button_gradient_bottom_color_hover="#000000" accent_color="#000000" accent_hover_color="#f2f2f2" type="flat" bevel_color="" border_width="2" size="large" stretch="no" shape="round" icon="fa-check" icon_position="left" icon_divider="no" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]ZALETY I KORZYŚCI POZYCJONOWANIA[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" admin_toggled="yes" admin_label="section SLANT"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_menu_anchor name="wiecej_seo" class="" /][fusion_section_separator divider_type="slant" divider_position="left" divider_candy="top" icon="" icon_color="" bordersize="" bordercolor="" backgroundcolor="#f2f2f2" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="Zalety Pozycjonowania DESKTOP TABLET" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="yes" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center bottom" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="0" padding_top="0" padding_right="" padding_bottom="50px" padding_left="" admin_toggled="yes"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="50px" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]

ZALETY I KORZYŚCI
POZYCJONOWANIA

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Przewaga nad konkurencją i budowa wizerunku marki w Internecie

Wysoka pozycja w wynikach wyszukiwania daje ci przewagę nad konkurencją w dotarciu do klienta oraz buduje prestiż i rozpoznawalność marki jako lidera w danej branży.

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Wyższa pozycja strony internetowej w Google to wzrost ruchu na stronie

Wysoka pozycja w wynikach wyszukiwania wpływa na rzeczywistą oglądalność strony internetowej i liczbę jej odwiedzin.

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Wzrost ruchu na stronie to większa liczba zapytań ofertowych

Dzięki wysokim pozycjom strony na optymalnie dobrane słowa kluczowe to właśnie my docieramy do potencjalnego klienta, który poszukuje produktów lub usług oferowanych przez naszą firmę.

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Większa liczba zapytań ofertowych to potencjalny wzrost przychodów

Wzrost zapytań ofertowych zwiększa realną sprzedaż produktów lub usług co bezpośrednio oznacza większe zyski Twojej firmy.

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CZYM JEST POZYCJONOWANIE I
OPTYMALIZACJA STRON WWW?

[/fusion_text][fusion_separator style_type="single solid" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="20px" bottom_margin="30px" border_size="1" icon="" icon_circle="" icon_circle_color="" width="75%" alignment="left" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]

Optymalizacja SEO (ang. search engine optimization, SEO; zwana także pozycjonowaniem) – są to procesy zmierzające do osiągnięcia przez stronę internetową jak najwyższej pozycji w wynikach organicznych wyszukiwarek internetowych dla wybranych słów i fraz kluczowych.

Aby osiągnąć sukces w pozycjonowaniu strony www, którym jest wysoka pozycja w wynikach wyszukiwania Google łączymy działania optymalizacji On-Page oraz Off-Page SEO.

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CZY WIESZ, ŻE...

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DZIAŁANIA OPTYMALIZACJI
ON-PAGE

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Pozycjonowanie (On-Page) –  wszelkiego rodzaju działania dotyczące zmian dokonywanych na własnej stronie internetowej. Opiera się na ciągłym poznawaniu mechanizmów rządzących wyszukiwarkami i dostosowywaniu zarówno treści jak i kodu stron internetowych do aktualnych algorytmów wyszukiwarek w celu poprawienia pozycji danego serwisu na liście wyszukiwania.

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ANALIZA I DOBÓR
SŁÓW KLUCZOWYCH

[/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][fusion_separator style_type="single solid" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="0px" bottom_margin="30px" border_size="1" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text]Właściwa analiza i dobór słów kluczowych powinna być pierwszym krokiem rozpoczęcia procesu pozycjonowania strony internetowej. Słowa kluczowe to frazy, które wpisywane są w wyszukiwarkach w celu odnalezienia informacji, produktów bądź usług. Słowa kluczowe powinny być dopasowane do tematyki strony oraz do branży w której ona operuje.

Tak dobieramy słowa kluczowe aby jak najlepiej odpowiadały ofercie Twojej firmy przez co zwiększamy ruch na stronie i realne szanse na zdobycie potencjalnych klientów zainteresowanych Twoją ofertą![/fusion_text][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://produktfinalny.pl/wp-content/uploads/2017/11/oferta-optymalizacja-21.png" background_position="right center" undefined="" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="50px" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_builder_row_inner][fusion_builder_column_inner type="1_4" layout="1_4" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no" border_position="all"][fusion_fontawesome icon="fa-code" size="50px" flip="" rotate="" spin="no" alignment="center" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" margin_top="" margin_right="" margin_bottom="20px" margin_left="" circle="yes" iconcolor="" circlecolor="" circlebordercolor="" animation_type="" animation_direction="down" animation_speed="0.1" animation_offset="" /][/fusion_builder_column_inner][fusion_builder_column_inner type="3_4" layout="3_4" spacing="" center_content="yes" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no" border_position="all"][fusion_text]

OPTYMALIZACJA
KODU STRONY WWW

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Optymalizacja kodu strony internetowej polega na sprawdzeniu i usprawnieniu strony pod kątem szeregu czynników technicznych, które brane są pod uwagę w celu ustaleniu pozycji strony w wynikach wyszukiwania. Optymalizacja kodu strony usprawnia również doświadczenia użytkownika w kontakcie ze stroną oraz łatwość z jej korzystania.

Dokonana przez nas optymalizacja strony internetowej zwiększa sprawność działania robotów indeksujących Google co bezpośrednio przekłada się na lepszą i długotrwałą pozycję w wynikach wyszukiwania Google.

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OPTYMALIZACJA
TREŚCI STRONY WWW

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Treści na stronie internetowej muszą być wartościowe dla użytkowników. Ma to ogromne znaczenie przy optymalizacji, ponieważ Google analizuje zachowania użytkowników odwiedzających strony internetowe - czas spędzony na stronie, ilość odwiedzonych podstron, współczynnik odrzuceń to tylko niektóre z czynników mających znaczenie na pozycjonowanie strony.

Poprawna optymalizacja treści polega na zadbaniu by zawartość na stronie była oryginalna i obszerna. Buduje zaufanie do Twojej marki jako eksperta w swojej dziedzinie.

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REGULARNE TWORZENIE
WARTOŚCIOWEJ TREŚCI

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Jeśli twoja firma zajmuje się sprzedażą np. sprzętu AGD to powinieneś tworzyć treści z nimi związane.

Do tego celu doskonale nadaje się stworzenie i prowadzenie firmowego bloga - bazy wiedzy - miejsca gdzie regularnie publikuje się artykuły i aktualności z branży.

Pomagamy w tworzeniu atrakcyjnych treści ściśle powiązanych z codziennym życiem i potrzebami Twojej grupy docelowej. Treści które przyciągną do Twojej strony potencjalnych klientów.

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MONITOROWANIE
ANALIZA RUCHU

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Jednym z ważnych czynników w odniesieniu poprawnej optymalizacji, a przez to osiągnięcia sukcesu działania strony internetowej jest jej systematyczne monitorowanie, dokonywanie analiz ruchu, zachowania i preferencji jej użytkowników oraz odpowiednie wykorzystanie tej wiedzy w celu osiągnięcia zamierzonych celów.

Dzięki takim narzędziom jak np. Google Analytics, czy GSC mamy dostęp do informacji umożliwiających dokonania cyklicznej analizy funkcjonowania strony internetowej pod kątem wyznaczonych celów oraz jej ciągłego usprawniania.

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CYKLICZNA EWALUACJA
DZIAŁAŃ SEO

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Częstotliwość działań ewaluacyjnych zależy od branży i zmieniających się trendów. Najlepiej będzie je przeprowadzać przynajmniej raz na 3 miesiące. Sprawdzamy wówczas, które z zamierzonych celów są realizowane w działaniu, a które potrzeba zmodyfikować, zaniechać lub niekiedy rozpocząć całkowicie od nowa.

Cyklicznie przeprowadzamy ewaluację działań optymalizacyjnych w dążeniu do osiągnięcia jak najwyższych pozycji stron internetowych naszych klientów.

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DZIAŁANIA OPTYMALIZACJI
OFF-PAGE

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Pozycjonowanie (Off-Page) – działania podejmowane poza własną stroną internetową mające na celu pozycjonowanie strony poprzez budowanie pozytywnej reputacji marki w sieci. Mogą być nimi: pozyskiwanie naturalnych linków prowadzących do strony z portali branżowych, społecznościowych, notatek prasowych, forów czy artykułów sponsorowanych.

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POZYSKIWANIE LINKÓW
LINK BUILDING

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Pozyskiwanie wysokiej jakości odnośników prowadzących do strony powinno przebiegać w sposób przemyślany i zaplanowany. Podstawowym czynnikiem, na który należy zwrócić uwagę podczas linkowania jest bez wątpienia jakość pozyskiwanych odnośników.

Przeprowadzamy strategie budowania linków tak by pomóc witrynie osiągnąć wysokie pozycje w TOP 10,  jednocześnie unikając działań z zakresu Black-Hat SEO, które mogą zaszkodzić narażając stronę na karę ręczną od Google.

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MARKETING
PROMOCJA TREŚCI

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Jest to nowoczesna metoda pozyskiwania klientów poprzez budowanie swojego wizerunku jako lidera opinii. Polega ona na dystrybucji i dostarczaniu klientom z grupy docelowej autentycznych i wartościowych treści takich jak artykuły, raporty, infografiki, poradniki czy książki.

Stworzymy i poprowadzimy dla Ciebie firmowego bloga i zadbamy o regularne publikowanie ciekawych, oryginalnych i pomocnych dla użytkowników treści, dzięki czemu zbudujesz dobry wizerunek marki oraz zaufanie odbiorców.

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MARKETING
SPOŁECZNOŚCIOWY

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Z mediów społecznościowych korzystają na co dzień miliony użytkowników. Kanały społecznościowe to bardzo przydatne narzędzie, które pomoże w budowaniu relacji z klientem, pozyskiwać sprzedaż, skutecznie budować pozytywny i przyjazny wizerunek firmy.

Prowadzimy profile społecznościowe, które angażują użytkowników i zwiększają zainteresowanie Twoją firmą lub marką, docelowo prowadząc do pozyskania większej liczby konwersji w kanale społecznościowym lub na firmowej stronie internetowej.

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PŁATNE KAMPANIE
ADWORDS (PPC)

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Podczas gdy pozycjonowanie stron internetowych pod wyniki organiczne jest procesem czasochłonnym, płatna kampania reklamowa PPC jest szybką metodą rozreklamowania stron oraz produktów i usług. Kampanie PPC (z ang. Pay Per Click - płatność za kliknięcie) są obecnie najpopularniejszą formą reklamy na świecie.

Profesjonalne kampanie reklamowe to nasza specjalność. Pomożemy Ci skutecznie poprzez Google AdWords zwiększyć sprzedaż Twoich produktów lub usług!

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PŁATNE KAMPANIE
ADWORDS (PPC)

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Podczas gdy pozycjonowanie stron internetowych pod wyniki organiczne jest procesem czasochłonnym, płatna kampania reklamowa PPC jest szybką metodą rozreklamowania stron oraz produktów i usług. Kampanie PPC (z ang. Pay Per Click - płatność za kliknięcie) są obecnie najpopularniejszą formą reklamy na świecie.

Profesjonalne kampanie reklamowe to nasza specjalność. Pomożemy Ci skutecznie poprzez Google AdWords zwiększyć sprzedaż Twoich produktów lub usług!

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